Jo came to me with a very clear brief - Make me be seen by 'Hotels and Restaurants'. So that's what I did. We researched the hospitality sector and got inside the minds of the procurement buyer to understand their challenges so we could really connect on an emotional level. With so much competition out there, Jo had to really stand out in terms of what she could offer to this sector, so they in turn could stand out too.
Jo's style was vivacious and playful and it was no surprise when I figured out her brand essence; The intoxicator of colour. The creative flowed from there to create a visual identity to excite.
JB, Interior Designer